71% of real estate agents sold ZERO homes in 2024
and the solution begins with the brand.
The Problem:
Real estate brokerages and teams are spending thousands of dollars a year recruiting, onboarding, and training agents who often never generate income with 75% of agents failing their first year in the industry.
Meanwhile, agents themselves are spending an average of $8,000 per year on fees and dues, rarely seeing a return on their investment.
Teams are exhausted from constant turnover and agents are discouraged from lack of results.
The Solution:
Step 1: Align with a clear identity
Step 2: Design purposeful systems
Step 3: Market uniquely to your audience
BRANDING & POSITIONING
NEW BLOOM HOMES & CO.
HOW WE BLOOM DIFFERENTLY
At New Bloom, we’re reimagining real estate. Here agents cultivate lasting businesses rooted in clean systems and genuine connection.
Hustle-free culture where your life matters just as deeply as your work.
Growth never means starting over: Keep your systems, phone number, and the business you’ve built, even if you leave us.
Loyalty pays off: Commission increases alongside tenure, so you never feel stuck in the same model.
SYSTEMS THAT SCALE
When teams align their resources, deliverables, and systems with the four characteristics of THOO, they not only retain more agents, but also empower them to produce results. Collaborative workshops, streamlined onboarding, and team roundtables all create an environment where both agents and teams grow together.
PUTTING IT IN ACTION
Polished is predictable and predictable is invisible.
Most teams and agents use the same generic “Just Sold!” brand templates. This content has become so oversaturated that it’s now invisible to the naked eye.
Neighborly: A community forward, binge-able social media concept for marketing listings
Neighborly - A Creative Approach to Marketing Listings
Many people in the DMV reference neighborhoods before cities, and lifestyle is one of the most important requirements for purchasing a home.
Agents who leverage how a place FEELS will stand out from the agents who only market with addresses and photos.
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Format: Short-form video, Tiktok, Reels
Tone: Cinematic, moody, intimate, local
Sound: Complimentary music to lifestyle feel
We follow the homeowner through their day-grabbing coffee, eating at their favorite restaurant, walking their dog, catching the train, shot from the viewer’s perspective to create an immersive feel.
At the end, they return home, sink into the couch, and the property quietly reveals itself. The video fades to the address, details, and contact.