I help teams and founders understand what’s happening, why, and what to do about it.
The Strategy is Human
Navigate complexity with confidence.
What are Human Systems?
Human systems are the invisible structures shaping how work gets done, how teams interact, and how decisions are made.
Patterns of behavior: Understand how recurring actions in your team affect outcomes.
Invisible Logic: Recognize the hidden rules driving decisions and consumer interactions.
Points of Friction: Spot where alignment breaks down and energy is lost.
Opportunities for Leverage: Identify small changes that create big results for internal and external culture.
Alignment with Purpose: Ensure actions match with values, goals, and brand identity.